Disha S Profile Picture

Disha S

Senior Product Designer

Designing for business growth and Customer delight.

Focused on designing impactful & delightful products through experimentation and iterative learning

CONTACT

📍 Bengaluru, Karnataka
✉️ disha.sanjay@gmail.com
📱 +91 80500 81190
📝 Medium
💼 Behance

EDUCATION

Computer Science and Engineering

Visvesvaraya College of Engineering

Jul 2015 - Jul 2019

EXPERIENCE

Licious

Senior Product Designer (Leading Design for Growth Pod) (Apr 2021 - Present)

Growth Projects

  • Created cross-sell and liquidation discount widgets, increasing ATCs by 2.5% and adding ₹22 lakh monthly revenue.
  • Designed and launched the Licious Infiniti membership (150,000+ subscribers, 40% of revenue) and built the Infiniti console for the Growth managers to manage Infiniti assets across platforms easily.
  • Developed a pricing console from scratch, improving pricing workflow efficiency by 70%.

Shopify Projects

  • Led redesign of the cart, including flash/discount (15% more engagement), storefront timings (+8% on-time delivery), and the "Genius" cart gift system for cohesive, streamlined company-wide UX.

Collaboration & Leadership

  • Mentored peers by providing design feedback, sharing best practices, and guiding adoption of new tools.
  • Collaborated with engineering and marketing teams and led major initiatives, ensuring alignment and impactful execution.
Growth & Retention End to end design Collaboration Mentoring

RentoMojo

Product Designer (Oct 2019 - Jun 2021)
  • Led a cart checkout redesign across iOS, Android, and Web platforms, increasing conversion rates and significantly boosting business growth.
  • Redesigned the KYC process to streamline the overall user experience and streamline onboarding.
  • Developed and optimized the CX Dashboard, improving platform usability and increasing customer satisfaction.
  • Consolidated a design system creation, standardizing UI components, streamlining workflows, and boosting team efficiency.
Design System Redesign Dashboard Design Checkout Design

PROJECTS

CART PAGE
CROSS - SELL

Cart Page Cross-sell

Optimization on Licious' cart page with cross-sell UX to increase add-to-cart actions and Average Cart Value.

🔗 Read more
CART PAGE
CROSS - SELL

Cart Page Cross-sell

Optimization on Licious' cart page with cross-sell UX to increase add-to-cart actions and Average Cart Value.

🔗 Read more

SKILLS

  • Information Architecture
  • Usability Testing
  • Design Systems
  • Prototyping
  • Collaboration
  • Mentoring

TOOLS

  • Figma
  • Sketch
  • Adobe Illustrator